Tom Bair

digital video ¥ interactive television ¥ convergent media

 

40 Carl #3

San Francisco, CA  94117


415.566.4549                          tom@gekkovideo.com

 


Summary

           

20 years' experience in the design, production, and strategy of digital and interactive video products, from early laserdisc to CD-ROM, broadband internet to interactive TV.

           

 

Experience

 

Chief Technology Officer, MyWire Media                  2006-Present

                                                                                                                                  

Founding team member for this startup, a web service to deliver free, legal, ad-supported feature films to end users. Based on the Kontiki peer-to-peer delivery platform, the service includes technology to dynamically insert demographically-targeted video ads for each user into the films in the style of free-TV commercial breaks. Responsible for oversight of all technical processes, including development of encoding, delivery, and UI strategies, movie studio technical relations and coordination, and supervision of off-shore software development team. Core application development is complete, and the company is currently looking for venture funding.

 

Independent Consultant, San Francisco                     1994-Present

 

Digital and interactive video consulting for broadcast, corporate, and institutional clients.  Developed a reputation for expertise in emerging digital- and web-based video technologies, and as a creative writer/producer with a skill for bringing technical subjects to a lay audience.

 

¥ Syndication project manager for Grouper Networks, coordinating and deploying their user-generated video channel on AOL and other outlets.

 

¥ Ingestion and encoding strategy consulting for Bittorrent, as part of their shift to delivery of pay-to-own movies over their open peer-to-peer network.

 

¥ Encoding and publishing technology consultant to AOL for the deployment of their HiQ/In2TV product. Developed encoding and publishing workflow, managed video standards with outside encoding house, and built tools to interface AOL's in-house content management system with the Kontiki publishing system.

 

¥ Web video consultant to Charles Schwab in the development of an internal video publishing program. Managed three-month pilot, with material ranging from live satellite feeds to legacy web content.

 

¥ Co-creator and technical designer, RedBlueUS, a web site experiment in cross-spectrum political dialogue. Helped create concept, designed user experience, managed relationship with subject-matter experts Public Conversation Project, and managed web development of a complex database-driven web site. The site teaches users the tenets of productive dialogue, and partners them with a user on the opposite side of the spectrum with whom they exchange messages, using the site's "Virtual Facilitator" to help resolve conflicts.

 

¥ Ingestion and encoding strategy for AOL's Culver City video operation. Developed encoding standards and workflow recommendations for high-bandwidth processing of movie trailers.

 

¥ Workflow, video production, and publishing consultant to numerous clients through on-going relationship with peer-to-peer video technology provider Kontiki/VeriSign. Clients have included Ernst & Young, Verizon, Palm, Autodesk, ThinkEquity Partners, etc.

   

¥ Producer/Project Manager for interactive TV demos for Liberate Technologies: The Interactive Getty Channel, a collaboration with the Getty Museum in Los Angeles, for the American Film Institute eTV Workshop; and Yan Can Cook, a iTV-commerce demo for a CEO presentation at NAB.  Responsibilities included concepting, interaction design, rights and partnership negotiation, and interactive video production.  Also produced numerous interactive DVD demos for trade shows and sales presentations.

 

¥ Video strategist and producer for Excite@Home.  Over the course of three years as a consultant/contractor, helped to develop an overall online video strategy, and produced numerous projects, including:

-       A program of video bandwidth testing over cable modems, resulting in a white paper on the production and compression of broadband video clips

-       @Home QuickTour, a video-based application to introduce the service to new customers; concepted, wrote, directed, shot, and post-produced 10 clips (over an hour of content), and designed an HTML/javascript  interface

-      Numerous online and tape-based video projects, including the @Home IPO Roadshow, the Excite/@Home merger video, shows for congressional regulatory testimony, customer orientation, etc.

 

¥ Director of Photography and Post-production consultant for an independent feature film, "Goodbye, Guy Guy".  Shot in anamorphic DV primarily in the Mojave desert, this two-hour off-beat comedy was extensively post-processed to give it a film look, and has so far been selected for presentation at the Lone Pine and New York International film festivals.

 

¥ Consultant/Producer for Apple Computer, on the Advanced Technology Group's QuickTime VR team. Research and development work with the team on incorporating full motion video into the QTVR format.  Produced the first full-motion panoramas in the format.

 

¥ Interaction designer and video producer for a video-based HIV & AIDS educational CD-ROM for young teens.  Incorporating over an hour of video in a highly-interactive format that lets kids navigate around six modules.  Pioneering features included branching dramatic narrative, searchable video interviews, and seamless integration of blue-screen clips into a 3D background.

 

¥ Board member, department head, and senior instructor, Center for Electronic Art, a non-profit digital media school.  Eight years' experience teaching digital filmmaking, audio production, dynamic web media, etc.  Developed the video curriculum, evaluated instructors, and managed the overall program.  Also invited to teach at UC Berkeley, SFSU Multimedia Studies Program, University of Hawaii,  IABB Russia, Director's Guild of America, etc.

 

Director of Convergence Technologies, SF Interactive 2000-2001

                                                                                                                                   

Research, development, and production of "new platform" projects in online marketing: broadband IP, wireless/mobile, and interactive TV.   Developed technology relationships, tracked industry trends, and made presentations both inside and outside this online marketing agency touting the potential for these new platforms.

   

¥ Charged with the task of positioning the agency as a leader in innovative marketing technology, developed an expertise in wireless/mobile marketing, ran test campaigns, was elected to board of the Wireless Advertising Association.  Secured extensive press coverage, appearing in Business 2.0, Forbes, Industry Standard, on C-Net TV, Jupiter reports, etc.

 

¥ Produced demonstration and deployed iTV, broadband video, and mobile/wireless projects for agency clients and prospects, including Morgan Stanley Dean Witter Online, Red Envelope, Snapple, Cirque du Soleil, and Nike

 

¥ Numerous presentations and panel discussions at industry conferences and events, including InternetWorld, Consumer Electronics Association, etc., including paid overseas appearances and several keynote addresses

 

¥ Within one year, built company's new technology record to a grade of "A minus" on AdWeek's Interactive Agency Report Card (the agency's best mark, and vs. "B" grades for such luminaries as Digitas, ModemMedia, Organic, and Razorfish)

 

 

Freelance Videographer, Washington DC & San Francisco 1991-1994

 

Cameraman, sound tech, and editor for broadcast and industrial clients including NBC, CBS, CNN, PBS, E!, Kingworld Productions, BBC (UK), TV Globo (Brazil), NHK (Japan).  Projects have included national and international news, features, documentaries, motion graphics production, etc. Included on-location production in 22 countries.

 

Director of Media, Kinton Inc.                                   1988-1991

 

Managed, designed and produced more than a dozen interactive laserdisc programs, mostly training applications for the federal government and military.  Wrote proposals and project management plans, managed schedules and budgets, and managed video production & coding.

 

¥ Produced a "multimedia language lab" adjunct to the Defense Language Institute's courses in the Thai and Tagalog (Filipino) languages. Each course contains approximately 50 short dialogues (2-3 min.), which students can view with overlaid text transcriptions.  A 600-word audio lexicon gives spelling, translation, and pronunciation for key words in every dialogue. Video production included two months' location shooting in Southeast Asia with native-speaker actors and "sights and sounds" of the culture.